When specialist air conditioning contractor Cool Services of Shrewsbury rebranded their business after joining Yee Group, they decided that their website needed more than a refresh with the new corporate identity.

Founded in 1978, Cool Services is one of the largest installers of air conditioning in Shropshire and the West Country. They have been serving some of the region’s blue-chip companies for an incredible 43 years. Well established and with an excellent reputation for Air Conditioning installation and maintenance as well as hire of cooling and heating equipment; the company was keen to find a web developer that would bring a wealth of experience and innovation to their online presence.

The design agency Cocoonfxmedia of Birmingham won the tender for the project with a plan to increase traffic to the site and boost bookings for the hire division. Cocoonfxmedia’s James Blackman explained “an active strategy was developed to help Cool Services achieve their goals, ” he continued “the previous website wasn’t performing and fell way short as a professional showcase of Cool Service’s talents”.

Launched early this year, the site is already seeing great results. Cocoonfxmedia’s Search Engine Optimisation strategy is bringing in new visitors to the site and converting them to enquiries for all areas of the company’s business.

Simon Chapman Group Managing Director of Yee Group commented on the contract win “we knew of Cocoonfxmedia as we are both past presidents of the Chamber of Commerce,” he explained “that gave us a level of awareness of each other’s businesses. This was a great starting point and an obvious benefit of our membership of our Chamber of Commerce. What we built from that foundation, was a great creative and supportive relationship from the start.”

The team at Cocoonfxmedia made the website build a very painless process, and their on-going proactive approach makes for a dynamic website that is simply leagues ahead of where we expected to be at this stage. “

Glen Tapper Design Partner at Cocoonfxmedia commented, “It is always a pleasure to work with other chamber members and it’s great to see the Chamber working even through a pandemic, that is one of the advantages of technology. Running a project over Zoom has been a little different, but essentially the design process is exactly the same. Cool Services came to us with a good brief, that we could break down and start to understand what was required of us.” He continued, “There are extra considerations when you are working with an established site because you don’t want to lose any of the gains it has already made, instead we want to build on that foundation and give it the opportunity to be the best it can be. The result has been a solid success. Off the bat we saw improvements and the supporting SEO strategy is going from strength to strength.”