When specialist air conditioning contractor Cool Services of Shrewsbury rebranded their business after joining Yee Group, they decided that their website needed more than a refresh with the new corporate identity.


Founded in 1978, Cool Services is one of the largest installers of air conditioning in Shropshire and the West Country. They have been serving some of the region’s blue-chip companies for an incredible 43 years. Well established and with an excellent reputation for Air Conditioning installation and maintenance as well as hire of cooling and heating equipment; the company was keen to find a web developer that would bring a wealth of experience and innovation to their online presence.

The design agency Cocoonfxmedia of Birmingham won the tender for the project with a plan to increase traffic to the site and boost bookings for the hire division. Cocoonfxmedia’s James Blackman explained “an active strategy was developed to help Cool Services achieve their goals, ” he continued “the previous website wasn’t performing and fell way short as a professional showcase of Cool Service’s talents”.


Launched early this year, the site is already seeing great results. Cocoonfxmedia’s Search Engine Optimisation strategy is bringing in new visitors to the site and converting them to enquiries for all areas of the company’s business.

Simon Chapman Group Managing Director of Yee Group commented on the contract win “we knew of Cocoonfxmedia as we are both past presidents of the Chamber of Commerce,” he explained “that gave us a level of awareness of each other’s businesses. This was a great starting point and an obvious benefit of our membership of our Chamber of Commerce. What we built from that foundation, was a great creative and supportive relationship from the start.”

The team at Cocoonfxmedia made the website build a very painless process, and their on-going proactive approach makes for a dynamic website that is simply leagues ahead of where we expected to be at this stage. “


Glen Tapper Design Partner at Cocoonfxmedia commented, “It is always a pleasure to work with other chamber members and it’s great to see the Chamber working even through a pandemic, that is one of the advantages of technology. Running a project over Zoom has been a little different, but essentially the design process is exactly the same. Cool Services came to us with a good brief, that we could break down and start to understand what was required of us.” He continued, “There are extra considerations when you are working with an established site because you don’t want to lose any of the gains it has already made, instead we want to build on that foundation and give it the opportunity to be the best it can be. The result has been a solid success. Off the bat we saw improvements and the supporting SEO strategy is going from strength to strength.”

When Cool Services needed to expand their finance team recently due to their continued success, it made perfect sense to employee an Accounts Apprentice.


An additional team member was required in Cool Services’ parent company Yee Group in Burton on Trent. Yee Group turned to EMA Training a private training provider based in Derby with an excellent reputation for high quality apprenticeships in Finance, Technology and Digital.


The specialist air conditioning company needed to expand their team because of their recent acquisition by Yee Group. “By recruiting and training an apprentice, we can develop the right person and enhance their skills while they contribute to the work of finance team”, said Group Managing Director Simon Chapman.

“We have always been a supporter of apprenticeships and usually employ trainee electricians to join our field engineering team” he continued “Like EMA Training; we believe that our trainees are most successful when they combine workplace mentoring with education and training. “

EMA Training helped Cool Services to fill their new role with a great young talent in Kyle Tizzard who had recently completed his AAT level 2 and was looking for an employer with whom to undertake a Level 3 Apprenticeship.

“I deliberately chose to do an apprenticeship because I felt that the work experience combined with my qualifications would help give me an advantage later on in my career,” said Kyle, adding “the role available offered me a great opportunity to get genuine experience while studying for AAT level 3 plus the prospect of career progression if I was successful”.


Kyle is a great asset to Cool Services and to Yee Group and has quickly become an established team member. While working hard for the company he has: studied with EMA Training, passed his exams with flying colours, kept up to date with his CPD and built a professional portfolio. These achievements are incredible when you consider that Kyle has worked and studied remotely, with all the uncertainties brought about by the COVID lockdowns.

Simon Chapman summarised, “Everyone who works with Kyle has no doubt that he has the skills and drive to acheive his ambition of becoming a Chartered Accountant ”.